Interesting article. I think Target had a ridiculous initial response as to why it would not work with”non traditional media” because obviously people, many who I am sure shop at Target, get information through blogs.
As a side note, my little sister works at Target and I have always thought it was hilarious that they call customers “guests” and employees “team members.” They even have team huddles instead of meetings. Too funny in my opinion.
Also, I have a 10:30 class Friday and I will try to remember to pick up All the Presidents Men then so I can watch it this weekend!