The latest Pew survey of people’s attitudes toward the media brings more bad news. Obviously this is troubling for the news media, but less obvious is how can we change this? I have found the same attitudes in my students. The distrust is mainly aimed at the broadcast media, but there is little difference in many people’s minds. It’s part of the reason for my research into corrections, which seem to me to be the absolute least news organizations can do. But what else can we do? What can I tell students?